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Takeaways from Write of Passage:

1. Find your personal monopoly — you have a strange and unique combinations of interests
   1. The best personal monopolies are organic rather than top-down, logical and contrived
   2. Find intersection of:
      1. What is fun for me
      2. What is appealing to my audience
      3. Double down on that
   3. Think of the 3 things you're interested in and the three ways your friends would describe you
2. Most essays don't start as fully formed ideas
   1. Run ideas by people and see what excites them
   2. A thesis really helps
3. Build a serendipity engine
   1. Write about something you care about and want to talk about because that's what it will attract

Writing online isn't about being famous or having a lot of followers. It is about adding to the flame of enthusiasm you have. People live weird two-faced lives where they are really interested about ideas that they explore in their own time online and then mask that when they go out into the public world. Writing online gives people a chance to find people who further that curiosity rather than suppressing it.

Growth strategies:

• Getting on product hunt
  • Got to 1,000 then went on product hunt which took it to 3,000 and then it grew on it's own from there
• Sending things about certain companies to their slack communities
• Did referral program
• If you write good stuff, growth takes care of itself