8/26/2022

• Exec Summ just hit 175k subs
• Scouting for Bain Cap Ventures
• Starting SPVs to raise capital to invest in deals
• Thinking about raising a small fund, can give companies exposure
• Office Hours has a bad reputation amongst junior bankers

9/17/2021

• Have 6 investments currently out of Lit Ventures, 6 or 7 more in the pipeline
  • $5k to $15k checks
  • Robinhood of Latam
  • Will look to put together syndicate which is similar to a fund on a deal by deal basis
  • Check out Angelist (rolling funds, venture funds, syndicates, carried interest function, etc.)
• Social media posts get lots of shares on top of likes
  • Boys with Tiesto
  • Dzeko, met up a few weeks ago, friends with Tiesto
    • Bi-weekly show that gets uploaded on Spotify / Soundcloud / Youtube
      • Can get sponsored by brands eventually
      • Bring on guest DJ's
      • Can do live events
• Met up with Peter Tuchman again
  • Looking to create weekly round-up to drive engagement to his brand
• **NFT strategy
  • Creating community access through holding NFT token (CryptoPunks and Bored Apes)
    • Event invites
    • Exclusive content
    • Merch
• Terms
  • Weekly payment
  • $ per sign-up
  • NFT economics and upside

8/27/2021

• Arbitrage Andy launched NL
• Spoke with Packy McCormick, going to think about valuation
• Spoke with Sahil Bloom, met on Wednesday in meat packing, interested in participating
• Peter Tuchman video series where he does weekly videos recapping what happened in the markets
• To learn
  • Metrics in newsletter space
    • Total subs
    • Open rate
      • Benchmarking this against others
    • Click through rate — people clicking on any link
    • Sponsored click through rate — people clicking on sponsor link
    • How people price ads (CPM) — $x for 1,000 subs
      • Typical is $20 to $30 for primary sponsorship
      • How do you price ads?
      • How does this benchmark against others?
        • Hustle, Morning Brew, others
        • Say you're interested in buying an advertisement
  • Pricing in the social media space / monetizing
  • Try get a better handle on CAC and LTV metrics
    • Spending $x per referral for regular program
    • Spending $x per giveaway
    • Spending $x per influencer
• Financial Model
  • Track CPM for newsletter daily (gross revenue)
  • Payout cost to ad people who source the deal (net it out, if statements)