By Clayton Christensen


We are all vulnerable to the forces and decisions that have detailed too many

“I don’t have an opinion, the theory has an opinion”

A good theory doesn’t change its mind. It is a general statement of what causes what and why.

People often think that the best way to predict the future is by collecting as much data as possible before making a decision. But this is like driving a car looking only at the rear it’s mirror—banshee the data is only available about the past.

If we can’t see beyond what’s close by, we’re relying on chance—on the currents of life—to guide us.

Section 1: career

The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all maters of the heart, you’ll know when you find it. // Steve Jobs

In our life there are going to be constant demands for our time and attention. How are you going to decide which of those demands gets resources? The trap ant people fall into us to allocate their time to whatever screams the loudest and their talent to whatever offers them the fastest reward. That’s a dangerous way to build a strategy.

Incentive theory: pay people to do what you want them to do

Motivation theory: get people to do something because it’s what they want to do

There are two factors that determine how much you like your job: hygiene factors and motivation factors

Hygiene factors: status, compensation, job security, work conditions, culture, policies. These will not lead to job satisfaction but rather the absence of dissatisfaction. You need motivation factors for job satisfaction. (Extrinsic)

Motivation factors: challenging work, recognition, responsibility, and personal growth (intrinsic)

In order to really find happiness, you need to continue looking for opportunities that you believe are meaningful in which you Sooo be admire to learn new things to succeed, and be given more and more responsibility to shoulder.

Deliberate strategies often evolve into emergent strategies. Honda tried to sell big motorcycles and accidentally discovered the huge demand for smaller “dirt bikes.” Walmart originally wanted to go after large markets but found out it could outcompete local shops in small towns.

When looking for the right career, the most effective approach is to embrace emergent strategies until you’ve found what you want, at which point you switch to deliberate.

Strategies are composed of deliberate and emergent sub strategies. Knowing which to choose at what time is key.

Before going through with a strategy ask yourself which assumptions must be true in order for this to work and how certain / uncertain am I about these assumptions?