Start-ups are counter intuitive, your intuitions will lead you astray
Trust your intuitions with people, not with start-ups
Work with people you know well, it is easy to seem likable for a short stint
You don't need to be an expert in start-ups to be successful with a start-up, you need to be an expert in your users
Growth hacks = bull shit — there are no work arounds to making a good start-up, you have to make a product that people love
We are trained to look for the trick, gaming the system does not work at start-ups
Start-ups are all consuming, it will take over your life for many years
If you try think of start-up ideas you will not think of good start-up ideas — the best ideas start as side-projects
Learn a lot about things that matter
How to train yourself to think of start-up ideas subconsciously — be at the forefront of a new technology
If someone has to be managed they shouldn't be on the founding team, founders should be independent and self-motivated
Valuations being high does not mean we are looking at a bubble — a bubble is when people knowingly pay high prices looking to unload the asset on some fool before the bubble pops
How can a non-technical founder contribute to a start-up?