4/1/2021

APMM at Google in SF — rotational program

Marketing at Google is very strategic

Find a good manager

Above the line: brand awareness, commercials, billboards

Ask favorite thing about working at x company, telling answer

Marketing

• Brand marketing — ad copy, brand
• Product marketing — between UX, marketing, product, tech
• Retail / partner marketing — relationship based
• Media marketing — actually creating ads, work with agencies, decide which users see the ads
• Growth marketing — growing # of users, use behavioral science, look how different promos work
• Strategy & operations within marketing

Google segments

• Ads — manage external companies who want to run Ad's on Google
• Cloud

Book rec:

• Designing your life