The essence of writing is rewriting
Principles cannot be taught, but they can be learned
We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargons
Be a relentless simplifier, remove extraneous words
Clear thinking becomes clear writing. One cannot exist without the other
Writing is hard work. A clear work is no accident. Very few sentences come out right the first time, or the third time
Clutter is the official language used by corporations to hide their mistakes
Put brackets around any words that aren't doing anything in the writing
Are you hanging onto something useless just because you think it is beautiful?
You must strip your writing down before you build it back up
Few people know how bad at writing they are
Relax and have confidence when writing
A writer will do anything to avoid the act of writing
Use personal pronouns: "I" "we" "us" — don't use "you" "one" "it"